Sunday, December 4, 2011

goose island matilda = frobscottle

The last time my mom took me out on a beer run, we got quite a few Goose Island products.

Matilda is Goose Island's Belgian style pale ale that comes in what looks like a wine bottle. I think they're trying to appeal to a crossover audience of beer and wine lovers. I'm sold!

But really, Matilda reminds me of the Roald Dahl book of the same name that I read as a child. This book and The BFG were two books that I come back to time and again. Matilda was amazing: she could move things with her eyes, and was friends with her teacher. When I was a kid I wanted to be Matilda. Or I wanted to be the kid Sophie who was kidnapped by the BFG so that I could drink frobscottle (the bubbles go down!!). What do you think THAT bottle cap looked like? So the Matilda bottle cap makes me think of Frobscottle*...and wishing I was friends with my teacher when I was little. A leap, I know. But it all makes sense in my head.

To get back to the beer and bottle cap portion of this blog post, I recall that the beer was pleasing on the palate, but nothing to really write home about. I do like the bottle cap: A silhouette of a goose -- silver on black. Very classy, and again, appeals to the wine drinker in me.

*Going back to the Frobscottle, because now I'm thinking about it: Can we have a bottle cap design contest for Frobscottle and market this stuff? I want to be able to buy it. This is a million dollar idea, people!

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