Tuesday, October 11, 2011

suds series vol 3

Today is my favorite blog post of the series so far. We get to look at the advertising campaigns of Budweiser and Miller and see if we can figure out who has done it better over the years.

Miller, you have one of the best ad campaigns in history (according to Advertising Age) with your "Great Taste, Less Filling" one-liner.
You also have the Wiener Dog Drag Racing Commercial, which I remember from my childhood:

But honestly, it's the ONLY campaign I remember from Miller. Readers, you may feel otherwise, but I have never been as impressed with the ad campaign for Miller as I have been for Budweiser.

Budweiser has, among other things: the frogs. Who doesn't remember Bud-Weis-Errrrrrr?

Sure, there was the irritating Wassup commercial:

But I think ultimately, one of the best ad campaigns in recent memory was actually radio commercials that aired in the Midwest. Real Men of Genius. Below, my favorite of the series, Mr. Rolling Cooler Cooler Roller. You have to listen to the guy singing in the background, and his asides, to get the full effect.

Miller's radio campaign that can compare just isn't as funny, although you can tell that they're trying.

Budweiser also had the ULTIMATE ad campaign going for many years during the Superbowl. Budweiser or Bud Light in the BudBowl? When I was a kid, and didn't understand football, I would watch the Superbowl just to see the BudBowl. I always thought growing up that Bud Light won every year, but according to Wikipedia, it was Budweiser 6, Bud Light 2.

This one isn't even a question. Budweiser, you may lose a few points for the "Wassup" campaign, but you redeemed yourself. The Wiener Dogs just can't beat Real Men of Genius. You win this round!

St Louis: 2
Milwaukee: 1

Tomorrow: brewery tours!

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