While at the grocery store this week, gazing at the large selection of beers and sodas available to me, I wondered if there were any holidays coming up that might warrant a blog post. Last one I focused on (if you can recall, faithful readers) was St. Patrick's Day. I'm an equal opportunity blogger, so Passover seemed like an excellent reason to blog about He'brew, The Chosen Beer. Shmaltz, the parent company, also makes Coney Island Lager, whose familiar crown you'll recognize if you follow me on Twitter.
OK, the name alone is amazing. He'brew?! If you are a fan of puns this has to be in your wheelhouse. Shmaltz? C'mon!! Don't Pass Out, Passover?!?!?!?!? How this is not in every Jewish home across the country I will never know. I say we start a campaign with Rabbis across the nation for a national Jewish beer-drinking holiday. The motto can be: Who needs Manischewitz when you have He'brew? Or if you can come up with a slogan with a pun, all the better.
Happy Passover, everyone! As the bottle cap says, L'chaim!