Wednesday, May 25, 2011

leinenkugel big butt

Leinenkugel does come up with a good name, don't they? Leinie's Summer Shandy...Big Butt Dopplebock....Ummm, ok, maybe just those two.

When I first saw this crown on the Crowncap Kidd's website, I knew I had to have it. I emailed him and asked if he was willing to do a trade, and also asked if he had any knowledge of where the name came from. He sent me this story:

Well, rumor has it that a specific woman patron of the Leinenkugels’s taproom, Molly Phillips, had an affinity toward their seasonal (Autumn/Winter) bock beer (actually a double bock). This woman also had an incredibly large backside, so big in fact that she often saddled up two bar stools next to each other so that she could enjoy the bock during happy hour when she visited the taproom. The other patrons took notice along with the bartenders, management, and brewers. For a while (prior to bottling) their bock in the tap room was designated "Double-Stool Bock" on the white board. Upon the decision to bottle, however, they decided to make a name change since marketing wanted to steer away from the possible potty-minded folks and assure everyone that there was no possibility sales would be hurt from drinkers who feared getting the runs from the consumption of their strong double-bock beer. Wanting to still honor/razz Molly, they changed directions and simply stated the obvious. Thus, Big Butt Bock was born for the marketing push of the bottled product. Crazy, huh? 

Ok, Ok. It's not true. But Crowncap Kidd, as I said in the email, you spin a good yarn.  I don't think I could have come up with a better one!

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